Blog Posts

What is Customer Value in Marketing and How to Increase it [Quickly]

Do you ever wonder why you purchase a product or service ‘X’ against 100’s of its competitors? You simply purchase product/service ‘X’ because in your mind or maybe in actual also, the product/service ‘X’ provides more value to you than its competitors products. Now, let me first define what I mean by the term ‘value’ before I go on to talk about the concept of customer value in marketing. Value is one of the most important terms in marketing and

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5 Levels of a Product Explained with an example of a Pen

In this video I have talked about the 5 levels of a product which is a concept given by Philip Kotler. Those 5 levels are: Core benefit Basic Product Expected product Augmented product and, Potential product I’ve talked about these levels in the video, so make sure to check it out. I’ve also created a powerpoint on these product levels for your reference that can be accessed from the link below: https://mailchi.mp/d8c0b282b63d/product-levels

Marketing Tip #1: Use Scarcity Bias to Boost the Sales of a Product/Service

This week I decided to shift my marketing series to Youtube that I was running on Instagram previously because I felt that most of my content was too heavy to be consumed on Instagram. So, now I have got started on Youtube by uploading my very first video. In this video I have talked about how one can use scarcity bias, a cognitive bias to boost the sales of a product or service. Scarcity bias is one of the many

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Prasad’s Social Media Roundup – Week 3 (17th to 23th September, 2018)

I successfully completed week 3 of my Marketing related content series that I’m running on my social media accounts specifically on Instagram on a daily basis. The Marketing content series that I’m running are: Unique Unicorn: In this series, I talk about a unique marketing strategy that is working and working pretty well for a company. Out of the Box: In this series, I share Marketing tactics that companies use as an actionable part of their strategy. Marketing Tips: As

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Prasad’s Social Media Roundup – Week 2 (10th to 16th September, 2018)

I successfully completed week 2 of my Marketing related content series that I’m running on my social media accounts specifically on Instagram on a daily basis. The Marketing content series that I’m running are: Unique Unicorn: In this series, I talk about a unique marketing strategy that is working and working pretty well for a company. Out of the Box: In this series, I share Marketing tactics that companies use as an actionable part of their strategy. Marketing Tips: As

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Annadurai Auto Driver: Great example of a Remarkable Business

Annadurai Auto driver

  When you go on to take an auto ride, what do you expect from it? Probably, just that it takes you safely to your destination and the driver is kind and respectful. Right? But what if I tell you, that an auto driver in Chennai provides magazines, newspapers, tablet, wifi, card swiping machine and much more to his customers and is absolutely committed to not just customer satisfaction but customer delight as well. The auto driver I’m talking about

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Prasad’s Social Media Roundup – Week 1 (3rd to 9th September, 2018)

Last week I started several Marketing related content series on my social media accounts specifically on Instagram where I’m posting posts on these content series on a daily basis. The Marketing content series that I’ve started are: Unique Unicorn: In this series, I talk about a unique marketing strategy that is working and working pretty well for a company. Out of the Box: In this series, I share Marketing tactics that companies use as an actionable part of their strategy.

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Moment Marketing with Examples: Leverage it to better engage customers

If you happen to be an active social media user, then you might have noticed your feed flooded with Radhika Apte’s meme these days. And, you might have felt like what exactly is going on here? Why is everyone creating a meme on Radhika Apte? So, let me first take your through the backstory of how these memes came into picture at first place to better understand the whole story which is strictly related to moment marketing. Radhika Apte, an

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Customer Satisfaction: A thing of PAST

One of the most important things for businesses traditionally had always been: Customer Satisfaction. And Rightly so. After All if you are not able to satisfy your customer, then you are in trouble and you won’t be able to last long in the business. But the problem with customer satisfaction is that many businesses take it as a final goal that they want to achieve, as a result they get trapped into mediocrity and it restricts them from looking beyond

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You’re not really a Brand If you can’t excite your Customers

Whenever I hear the term ‘Brand’ the first word that comes into my mind is: ‘Excitement’. Do you know why? Because brands are fu*king exciting in one way or another. I have never heard of a Brand which is not exciting or which is boring. Sure there are companies, lots and lots of companies that do not offer any kind of excitement, but hey that’s why they are not a brand. You get it? If you are in a business

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