5 Levels of a Product Explained with an example of a Pen

In this video I have talked about the 5 levels of a product which is a concept given by Philip Kotler.

Those 5 levels are:

  1. Core benefit
  2. Basic Product
  3. Expected product
  4. Augmented product and,
  5. Potential product

I’ve talked about these levels in the video, so make sure to check it out.

I’ve also created a powerpoint on these product levels for your reference that can be accessed from the link below:


Prasad is a Solopreneur and a Marketing and Branding Enthusiast. On this blog he writes his opinions and how to's related to Marketing and Branding.

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