In this video I have talked about the 5 levels of a product which is a concept given by Philip Kotler.
Those 5 levels are:
- Core benefit
- Basic Product
- Expected product
- Augmented product and,
- Potential product
I’ve talked about these levels in the video, so make sure to check it out.
I’ve also created a powerpoint on these product levels for your reference that can be accessed from the link below: