I successfully completed week 2 of my Marketing related content series that I’m running on my social media accounts specifically on Instagram on a daily basis.

The Marketing content series that I’m running are:

Unique Unicorn: In this series, I talk about a unique marketing strategy that is working and working pretty well for a company.

Out of the Box: In this series, I share Marketing tactics that companies use as an actionable part of their strategy.

Marketing Tips: As the name suggest, In this series, I share practical Marketing tips that might come in handy to you.

Marketing Motivation: In this series, I share some great quotes by even great marketers.

This week, I started 2 more series, Branding Motivation and Marketing Failure.

10th September, 2018 – Branding Motivation #1

 

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Branding Motivation #1 One of the common feature of all the great brands is that their foundation is laid upon some strong values and a culture which drives every action at those brands. #Marketing #Branding #BrandingQuotes #MarketingStrategy #MarketingaTactics #Marketing101 #MarketingTips #MarketingDigital #InstaMarketing

A post shared by Prasad Mali (@prasad_mali7) on Sep 10, 2018 at 7:50am PDT

11th September, 2018 – Marketing Failure #1

 

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Tropicana, a beverage company owned by Pepsico failed miserably when they changed the packaging design of their best-selling orange juice back in 2009. One of the reason for their failure was that they failed to take into account the emotional bond that their loyal customers had with their original product which ultimately led to the rejection for the new package design. #Marketing #MarketingStrategy #MarketingaTactics #Marketing101 #MarketingTips #MarketingDigital #InstaMarketing #Pepsico #Tropicana

A post shared by Prasad Mali (@prasad_mali7) on Sep 11, 2018 at 7:48am PDT

12th September, 2018 – Unique Unicorn #3

 

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Unique Unicorn #3 One of the important things in the journey of becoming a brand is to pay attention to small details that affects the customer’s experience. Chick-Fil-A, an American fast food restaurant chain does exactly that by being consistent with their responses to the customers. #Marketing #MarketingStrategy #MarketingTactics #MarketingTips #UniqueUnicorn #Marketing101 #MarketingDigital #chickfila

A post shared by Prasad Mali (@prasad_mali7) on Sep 12, 2018 at 7:32am PDT

13th September, 2018 – Marketing Motivation #2

 

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Marketing Motivation #2 Seth Godin is one of my favourite marketer’s who has rightly described marketing as a contest for people’s attention. We are living in a time where grabbing customers attention has become a real challenge due to enormous amount of competition. And so, only the one who can take the challenge and conquer it will be the last-business standing in the ring. #SethGodin #Marketing #MarketingStrategy #MarketingTactics #MarketingTips #Marketing101 #MarketingDigital #MarketingQuotes

A post shared by Prasad Mali (@prasad_mali7) on Sep 13, 2018 at 7:07am PDT

14th September, 2018 – Out of the Box #3

 

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Out of the box #3 Superette, a fashion brand from New Zealand used an out of the box tactic when they imprinted a message on park benches, bus stop seats and mall seats. The message got imprinted on the back of people’s thighs whenever they sat down on the their seat. In this way, Superette was able to create free publicity. And the best part? Only the hippest women were seen advocating the brand. #Marketing #MarketingStrategy #MarketingTactics #MarketingTips #Outofthebox #Marketing101 #MarketingDigital #Superette #MarketingLife #Advertising #FreePublicity

A post shared by Prasad Mali (@prasad_mali7) on Sep 14, 2018 at 8:46am PDT

15th September, 2018 – Marketing Tip #3

 

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Marketing Tip #3 Most of the humans tend to be an emotional being rather than rational. So one way to connect with them emotionally in order to make more sales is by using facial expressions in posts/ads. Seeing a face is way more appealing to humans rather than seeing any inanimate object, and it also creates trust among people. #Marketing #MarketingStrategy #MarketingTactics #MarketingTips #Marketing101 #MarketingCommunications #MarketingDigital #MarketingLife #MarketingDigital #InstaMarketing

A post shared by Prasad Mali (@prasad_mali7) on Sep 15, 2018 at 8:23am PDT

16th September – Marketing Failure #2

 

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Hoover, an American company that primarily sells vaccum cleaners did a blunder when they offered an attractive offer but failed to anticipate the number of people interested in the offer which led to bad publicity and lost money ultimately. #Marketing #MarketingTactics #MarketingFailure #MarketingDigital #MarketingCommunications #Marketing101 #MarketingStrategy #MarketingLife #InstaMarketing

A post shared by Prasad Mali (@prasad_mali7) on Sep 16, 2018 at 8:33am PDT