What is Customer Value in Marketing and How to Increase it [Quickly]

Do you ever wonder why you purchase a product or service ‘X’ against 100’s of its competitors? You simply purchase product/service ‘X’ because in your mind or maybe in actual also, the product/service ‘X’ provides more value to you than its competitors products. Now, let me first define what I mean by the term ‘value’ before I go on to talk about the concept of customer value in marketing. Value is one of the most important terms in marketing and

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5 Levels of a Product Explained with an example of a Pen

In this video I have talked about the 5 levels of a product which is a concept given by Philip Kotler. Those 5 levels are: Core benefit Basic Product Expected product Augmented product and, Potential product I’ve talked about these levels in the video, so make sure to check it out. I’ve also created a powerpoint on these product levels for your reference that can be accessed from the link below: https://mailchi.mp/d8c0b282b63d/product-levels

Marketing Tip #1: Use Scarcity Bias to Boost the Sales of a Product/Service

This week I decided to shift my marketing series to Youtube that I was running on Instagram previously because I felt that most of my content was too heavy to be consumed on Instagram. So, now I have got started on Youtube by uploading my very first video. In this video I have talked about how one can use scarcity bias, a cognitive bias to boost the sales of a product or service. Scarcity bias is one of the many

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